Overview

    Generative Engine Optimization (GEO) structures your content so AI models recommend your brand when answering commercial questions. Buyers increasingly query AI before they search. ChatGPT, Perplexity, and Google AI Overviews recommend specific companies by name. We focus on the commercial queries where purchase decisions happen.

    Approach

    AI models extract structured data, score it for relevance, and select the sources they trust. We analyze retrieval logic across each AI platform and restructure your content to match. This includes structured data markup, entity registration across knowledge bases, and ensuring AI crawlers can access your commercial pages.

    Methodology

    Content is restructured so AI systems can clearly identify your brand, products, and positioning. Schema markup and entity registration ensure clean parsing. Trust signals prevent AI models from discarding your content as unverified. We track shifts across AI platforms with 10M+ data points.

    Attribution Pathways

    Three pathways are driven by AI and organic visibility. A fourth activates when paired with paid search. When all are live, every pathway routes to you.

    Pathway 01

    Direct Ranking

    You rank top 3 on a search engine → Prospect clicks to your site

    Pathway 02

    Direct Click

    AI cites your company → Prospect clicks to your site

    Pathway 03

    Branded Search

    AI names your company → Prospect searches your brand → You capture the click

    Pathway 04

    Category Search

    AI educates on category → Prospect searches the service → You rank for it

    Commercial search works on its own. AI exposure compounds it. When both are active, the fourth pathway creates demand you are already positioned to capture. Paid search is available as an expansion.

    Expected Outcomes

    AI Citation Share: Your brand cited more frequently than competitors across major AI platforms on commercial queries.

    Named Brand Mentions: Your brand referenced by name within the generated answer.

    Search Behavior Generation: AI citations drive branded and category search traffic that your organic positions then capture.

    Partnership

    Schedule a conversation with us where we understand fit, go over our success-based pilot model and give a peek into our methodology.

    Apply to Partner

    Frequently Asked Questions