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Frequently Asked Questions
What is the investment and engagement structure?
Single-service engagements range from €3,000 to €11,000 monthly depending on scope. Multi-service engagements range from €8,000 to €44,000 monthly. Pilot engagements operate on our 50/50 model: 50% to initiate deployment, 50% payable on delivery of the guaranteed result. The guaranteed result, measurement method, and investment are defined in a statement of work before any payment is made. The 50/50 structure exists because we underwrite delivery risk that most search agencies transfer entirely to the client. After delivering the guaranteed outcome, partnerships typically continue under a retainer, equity or revenue share structure. Exact terms are confirmed after we validate your data, before sign-off.
What do you guarantee?
We guarantee a specific commercial metric defined in the statement of work before the engagement begins. Before any engagement, we define the exact commercial query set, target landing pages, and geographic scope. Delivery is measured as incremental non-branded commercial traffic from these pre-agreed queries to these pre-agreed pages, tracked in your Google Analytics and Search Console. We pre-screen all target data through our internal simulation to verify achievability before committing to a guarantee.
What happens before an engagement begins?
Before we sign off on any project: 1. We request read-only access to your analytics and search console data. 2. We run a full data and funnel validation to identify conversion capability, keyword opportunity, and any gaps that could prevent traffic from converting. 3. The exact commercial query set, target landing pages, geographic filters, and baseline traffic figures are locked. 4. We define the guaranteed metrics, timeline, and investment in a statement of work. 5. Funnel gaps are identified and resolved before deployment begins. The guarantee and scope are defined by your actual data.
How do you handle risks during an engagement?
Three examples of what we plan for: 1. Your existing funnel cannot convert the traffic we generate. We identify this during pre-engagement validation and resolve it before deployment begins. 2. A search engine or AI platform changes ranking criteria mid-engagement. We track shifts across platforms with 10M+ data points and adapt before changes impact delivery. 3. A competitor contests your positions. We detect it early and adjust. The guaranteed result is delivered regardless. These are examples. We handle far more than three.
What is the deployment timeline?
Activation is immediate. Work begins within 7 to 14 days. Authority content is live by day 21. Established sites register measurable impact within days. New properties typically require 90 to 150 days for significant traction depending on the sector and competitive density.
How do you handle conflicts of interest?
Strict exclusivity. We do not engage with your direct competitors.
Does this create a lasting competitive moat?
Yes. Positions compound over time and continue generating pipeline without ongoing media spend. The longer you hold them, the harder they are to displace. Results hold unless heavily contested by a well-executed competitor campaign or the industry fundamentally shifts — ongoing partnerships include active defense and adaptation. For companies entering emerging sectors, we build search and AI presence before demand exists. By the time competitors enter, you hold the established positions.
Do you take on non-standard projects?
Yes. Scope and feasibility assessed on a case-by-case basis. For non-standard projects, reach out at hi@pivor.io.