Case 05

HR Technology

Timeline: 5 Months

Capabilities Deployed

The Opportunity

We identified a gap in the market structure. The client had a strong established domain authority but was competing for broad keywords where they had no advantage. We noticed that no competitor was dominating the search terms for specific software integrations. We saw an opportunity to leverage their existing domain strength to launch a large scale architecture targeting cross platform compatibility.

Pre-Engagement Baseline

Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.

1,XXX

Commercial Traffic

Baseline

Monthly Traffic ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.

€5,000/mo

Performance Trajectory

€24.5k€18k€12k€6k€0

M1M3M5

Traffic Value (€)

The Solution

We stopped trying to rank for broad terms. We simultaneously built specific pages for every software integration the client supported. We utilized strict canonical tagging to ensure unique value was indexed for each permutation avoiding thin content penalties. This ensured the client appeared whenever a user searched for how to connect their specific tools.

The Result

We bypassed the big competitors. The large jump in value correlates with the mass indexation of the integration pages. Note that while traffic volume scaled 6x the Traffic Value grew at a slightly slower rate 4.9x which is expected as specific integration keywords typically have lower individual CPCs than broad HR Software category terms despite converting at a higher rate.

Post-Engagement Results

Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.

6,XXX

+500%

Commercial Traffic

+650%

Growth

Monthly Traffic ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.

€24,500/mo

+390%

Key Metrics

Before

Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.

1,XXX

Before

Commercial Traffic

Baseline

Before

Monthly Traffic ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.

€5,000/mo

After

Monthly TrafficConfidentiality: Exact figures redacted for client confidentiality.

6,XXX +500%

After

Commercial Traffic

+650% Growth

After

Monthly Traffic ValueHow we calculate this: The equivalent monthly cost to acquire this traffic via paid ads. Calculated by summing the live market CPC for every keyword.

€24,500/mo +390%

€24.5k€18k€12k€6k€0

M1M3M5

Traffic Value (€)

Similar Engagements

Partnership

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hi@pivor.io

Frequently Asked Questions

What is the investment and engagement structure?

Single-service engagements range from €3,000 to €11,000 monthly depending on scope. Multi-service engagements range from €8,000 to €44,000 monthly. Pilot engagements operate on our 50/50 model: 50% to initiate deployment, 50% payable on delivery of the guaranteed result. The guaranteed result, measurement method, and investment are defined in a statement of work before any payment is made. The 50/50 structure exists because we underwrite delivery risk that most search agencies transfer entirely to the client. After delivering the guaranteed outcome, partnerships typically continue under a retainer, equity or revenue share structure. Exact terms are confirmed after we validate your data, before sign-off.

What do you guarantee?

We guarantee a specific commercial metric defined in the statement of work before the engagement begins. Before any engagement, we define the exact commercial query set, target landing pages, and geographic scope. Delivery is measured as incremental non-branded commercial traffic from these pre-agreed queries to these pre-agreed pages, tracked in your Google Analytics and Search Console. We pre-screen all target data through our internal simulation to verify achievability before committing to a guarantee.

What happens before an engagement begins?

Before we sign off on any project: 1. We request read-only access to your analytics and search console data. 2. We run a full data and funnel validation to identify conversion capability, keyword opportunity, and any gaps that could prevent traffic from converting. 3. The exact commercial query set, target landing pages, geographic filters, and baseline traffic figures are locked. 4. We define the guaranteed metrics, timeline, and investment in a statement of work. 5. Funnel gaps are identified and resolved before deployment begins. The guarantee and scope are defined by your actual data.

How do you handle risks during an engagement?

Three examples of what we plan for: 1. Your existing funnel cannot convert the traffic we generate. We identify this during pre-engagement validation and resolve it before deployment begins. 2. A search engine or AI platform changes ranking criteria mid-engagement. We track shifts across platforms with 10M+ data points and adapt before changes impact delivery. 3. A competitor contests your positions. We detect it early and adjust. The guaranteed result is delivered regardless. These are examples. We handle far more than three.

What is the deployment timeline?

Activation is immediate. Work begins within 7 to 14 days. Authority content is live by day 21. Established sites register measurable impact within days. New properties typically require 90 to 150 days for significant traction depending on the sector and competitive density.

How do you handle conflicts of interest?

Strict exclusivity. We do not engage with your direct competitors.

Does this create a lasting competitive moat?

Yes. Positions compound over time and continue generating pipeline without ongoing media spend. The longer you hold them, the harder they are to displace. Results hold unless heavily contested by a well-executed competitor campaign or the industry fundamentally shifts — ongoing partnerships include active defense and adaptation. For companies entering emerging sectors, we build search and AI presence before demand exists. By the time competitors enter, you hold the established positions.

Do you take on non-standard projects?

Yes. Scope and feasibility assessed on a case-by-case basis. For non-standard projects, reach out at hi@pivor.io.

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Frequently Asked Questions